Forma Arc

Launch with the commercial side already working

I set up the payments, tracking, CRM, ads and outbound a software company needs before launch, in three fixed packages. Every package starts with a strategy session on your ideal customer, market and message.

Book a callSee the packages

Fixed scope and price. Next start dates: January 2027.

First visitSignupPipelinePaid customer

For founders close to launch, with nobody to set it all up

You’re about to launch a software product and don’t have a growth or operations hire. You get one coordinated setup with a fixed scope and turnaround, not a list of separate jobs to chase.

Tools that don’t connect
Email, payments, website and CRM each work on their own, but nothing follows a visitor through to a paying customer.
Ads before tracking
Money goes into ads before anyone can see which click turned into a customer.
Nobody owns launch week
Listings, profiles and the first emails get done late, or not at all.
A setup only one person understands
Passwords, accounts and decisions live in one founder’s head, with no handover.

Three packages

Each one includes everything in the one before it. Prices are in euros.

Foundation

€3,500

Typical turnaround: 2 to 3 weeks

Launch on solid ground: a clear customer and message, payments that work, email that lands and tracking you can trust.

  • Strategy session and competitor research
  • Workspace, domain and email authentication
  • Stripe ready for subscriptions
  • Analytics, Clarity and cookie consent
  • Handover checklist and password vault
See what’s included

Launch

€7,500

Typical turnaround: 6 to 8 weeks

Launch knowing which channel brings paying customers.

  • Launch page, landing pages and copy templates
  • HubSpot, email sequences, chat and booking
  • Meta, Google and LinkedIn ads set up
  • Product Hunt, G2 and Capterra listings
  • Founder dashboard and Claude setup
See what’s included

Operating System

€14,000

Typical turnaround: 10 to 12 weeks

One connected system your first team can run: outbound, CRM and AI workflows.

  • Claude across the team, with a workshop
  • Outbound with Clay, copy and sending setup
  • CRM migration into HubSpot
  • Team handbook and a first sales hire kit
  • 30-day handover with weekly check-ins
See what’s included

How it works

I don’t sell a package before I know it fits.

  1. Free consultation

    We talk about where you are in your launch and what is already set up. I tell you honestly which package fits, or that none does.

  2. Fixed scope

    You get the scope of your package in writing, with the price. Foundation is paid upfront. Launch and Operating System are paid in two halves: one before work starts, one at the midpoint before the second half of the build. I invoice your company directly and can provide a contract.

  3. Strategy session

    Before I build anything, we spend a session on your ideal customer, your market and your message, and I give you written competitor research. Everything after that builds on it.

  4. Setup and handover

    I build it in the typical turnaround for your package. You finish with a handover checklist, so you know what is set up and where it lives.

Mark Parfenov

I’m Mark Parfenov

I spent more than ten years in sales operations, revenue operations and consulting at Caterpillar, Google, KPMG and EY. At Google I led and coached outbound sales teams. I’ve also founded a language center, a non-profit and a software agency, so I know what it’s like to sell something you’ve built yourself.

More about me

Find out which package fits your launch

Tell me about your company, what’s already set up and your launch date. I’ll tell you honestly which package fits, or that none does.

Book a call